Redken was founded in 1960 by Paula Kent and Jheri Redding and is based in the bustling centre of NYC - where fashion and style comes to life. Led by Guido Palau, the fashion world’s most visionary hairstylist, Redken is known for providing inspiring, fashion-forward and innovative products for more than 50 years.
Redken is an identity we greatly identify with, this is why we only stock original Redken product, this allows you to have full confidence in the brand we so strongly believe.
Redkens' styling system works on a number system that represents the amount of control a product provides.
